Work-based Learning For All

KnoPro is 100% free and gives high school students meaningful work-based learning experiences they can highlight on resumes and college applications. Sponsored by top companies, each challenge helps students build in-demand skills, confidence, and opportunities to win large cash prizes.

circlePoints
borderCircle
greenLines

Proud to partner with

Unlock Cash Prizes and Build Your Future with KnoPro!

Students are better prepared for internships and professional work with KnoPro.

Lightbulb
Real-World ProjectsDo short, fun projects from top companies in fields like AI, Business, and Healthcare.
Cash image
Cash PrizesWinners earn cash, and everyone earns points for major prizes and raffles.
Resume image
Build Your ResumeShowcase your work to potential employers, colleges, and scholarship committees.
Handshake image
MentorshipWork solo or in teams, and get feedback and support from industry professionals.
KnoPro Winner

More than $225,000 awarded to students and schools

KnoPro celebrates student creativity and problem-solving by awarding cash prizes to students and schools for outstanding industry project submissions. These rewards recognize hard work, innovation, and skill development—helping students gain confidence and real-world experience for resumes and college applications.

New Challenge Alert!

Looking for real-world experiences to make your college application and resume stand out? Challenges are competitions you can do on a team or solo—in school or out!—where big money's on the line just by helping solve a pressing industry or community problem with your real-life knohow.

circle_green
circlePoints
ChatGPT Image Apr 21, 2025, 02 45 59 PM

Choose Any Challenge Summer Edition

It's your chance to win $$$ in our Choose Any Challenge! Take your pick from p... More
Header Logo
Earns

+400 Points

View All Challenges

Daily Skillbuilders

10 minutes a Day. Earn Points & Skills.

Level-up your skills and career knowledge by creating TikTok videos, persuasive emails and more!

MarketingSocial Awareness
Marketing Skillbuilder Icon
Header Logo

Lie or Luxe? The Power of Branding

Effort: 10 minutesIn 2018, Payless, a well-known budget shoe store, pulled off a clever prank to expose how much people value a brand name. They created a fake luxury store called Palessi and invited fashion influencers to shop there. The same inexpensive Payless shoes were sold at dramatically marked-up prices, and many customers believed they were high-end. Some even paid hundreds of dollars for shoes they could have bought for under $30 at Payless. This experiment showed that perception, branding, and marketing can significantly shape consumer behavior and attitudes. Think about a product you use every day (like sneakers, snacks, or even school supplies) and imagine you are rebranding it to look like a luxury product. Then answer the following questions: Brand Name: What’s the new fancy brand name you will give your product? How will the name make people think it’s high-end? Product Design: How will you change the packaging or presentation to make it seem like it costs much more than it actually does? Marketing Tactics: What marketing techniques would you use to convince people that your product is high quality? Think about slogans, celebrity endorsements, and social media strategies. Perception Shift: Why do you think people are willing to pay more for a product if they believe it’s a luxury brand? What are some psychological factors that come into play? More
Earns:
10 points
Awarded:
(1) $100 e-gift card
View All Skillbuilders

Testimonials

Congratulations To Our Winners!

With KnoPro, you have a new chance to win every day

CSEDWeek

KnoPro is proud to be featured on Google's Computer Science Education Week resource page

Highlighting our commitment to providing high school students with real-world, project-based learning experiences that develop in-demand skills.

This recognition underscores our dedication to empowering students through innovative educational opportunities. Learn More

aboutus_triangle
aboutus_triangle_border
aboutus_lines

Only 2% of high students complete an internship. KnoPro has the other 98% covered!

Learn more about the mission of KnoPro and NAF, the leader in work-based learning and career readiness for over 120,000 high school students in the United States.

About Us