🦷 Did you know? Babies and toddlers (ages 0-2) are the least likely to visit the dentist—mostly because parents and caregivers don’t realize how important it is! But that first visit (and creating an ‘Established Dental Home’ early) sets the stage for a lifetime of healthy smiles and overall health.

Your Mission: Get creative! Design a fun way to spread the word about early dental visits—whether it’s a cool new product, a catchy marketing campaign, or an innovative business idea. Tiny teeth need big care from the start.

Let’s make dentist visits a natural (and even exciting!) part of family life. Impress the Delta Dental judges with your ideas, and you could win BIG $$$! Ready to make a difference? Let’s go!

In this Challenge, you’ll explore the question: How can we get parents and caregivers from all walks of life excited about taking their little ones (infants and toddlers) to the dentist?😁

This challenge runs from March 31 - May 11, 2025.

Prizes: 1st Place: $5,000 🥇| 2nd Place: $3,000 🥈| 3rd Place: $2,000 🥉 | Please note: For team entries, prize amounts will be divided equally among team members.