🦷 Did you know? Babies and toddlers (ages 0-2) are the least likely to visit the dentist—mostly because parents and caregivers don’t realize how important it is to start dental checkups by age one! But here’s the deal: that first visit (and creating an ‘Established Dental Home’ early) sets the stage for a lifetime of healthy smiles, and boosts overall health outcomes. Here’s your mission: Get creative and come up with fun, attention-grabbing ways to spread the word about early dental visits! Whether it’s a cool new product, a catchy marketing campaign, or an innovative business idea, your creativity can help families see why tiny teeth need big care from the start.

Let’s make dentist visits a natural (and even exciting!) part of family life. Impress the Delta Dental judges with your ideas, and you could win BIG $$$! Ready to make a difference? Let’s go!

In this Challenge, you’ll explore the question: How can we get parents and caregivers from all walks of life excited about taking their little ones (ages 0-2) to the dentist?😁

This challenge runs from March 31 - May 4, 2025.