Tiny Teeth, Big Impact
+400 Points
$10000
š¦· Did you know? Babies and toddlers (ages 0-2) are the least likely to visit the dentistāmostly because parents and caregivers donāt realize how important it is! But that first visit (and creating an āEstablished Dental Homeā early) sets the stage for a lifetime of healthy smiles and overall health.
Your Mission: Get creative! Design a fun way to spread the word about early dental visitsāwhether itās a cool new product, a catchy marketing campaign, or an innovative business idea. Tiny teeth need big care from the start.
Letās make dentist visits a natural (and even exciting!) part of family life. Impress the Delta Dental judges with your ideas, and you could win BIG $$$! Ready to make a difference? Letās go!
In this Challenge, youāll explore the question: How can we get parents and caregivers from all walks of life excited about taking their little ones (infants and toddlers) to the dentist?š
This challenge runs from March 31 - May 11, 2025.
Prizes: 1st Place: $5,000 š„| 2nd Place: $3,000 š„| 3rd Place: $2,000 š„ | Please note: For team entries, prize amounts will be divided equally among team members.
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Skills you'll develop
- Problem Solving
- Communication
- Social Awareness
Welcome
The Dental Care for All Challenge will run from March 31 - May 4, 2025. Come back and join the Challenge.
Understand the Focus Phase
ā±ļøTime: 1- 2 Hours (during Week 2 of Challenge)
āļøUse the optional KNOtebook to record notes and questions
š¼ Mentor: Get feedback from a mentor on your Big Question
šÆ Future Ready Skills: Problem Solving
See an Example
Focus Example
Watch the video to see an example of the Focus phase in a classroom. Note that you will be doing this on your own or in a small group.
Step 1: Choose a Tool
Now that you're up to speed on the problem, let's get down to business and organize what you've learned. Take your pick from the awesome tools below or use your own approach to sort through the research. If you're unfamiliar with the tools, you may want to watch the tutorials on the tool websites! Flip the cards to learn about each tool.
Optional Tools
Miro
Miro
Miro (miro.com) is an online collaborative whiteboard tool. It includes digital sticky notes, diagrams, icons, emojis, and more for you to work creatively with a team without being in the same room.
Mural
Mural
Mural (mural.com) is an online collaborative workspace used for virtual collaboration. It includes fun visual features such as sticky notes, shapes, and images.Step 2: Clarify the Issue
It's time to roll up your sleeves and piece together all the juicy findings you uncovered in the Explore section, highlighting the key bits that will help solve a specific angle of the larger issue. Whip out your handy tool of choice and let's get crackin'! Select each tab to learn how.
Step 4: Create Your Big Question
Get ready to come up with a Big Question based on your research to narrow the issue.
Help with Your Big Question
It's time to develop your Big Question! Start by creating a list of questions, then narrow it down to one. This will be the question that guides you in addressing the issue at hand. Follow these steps to create your list of questions, based on your insight statements and the specific aspect of the larger issue that you want to tackle. Select each starter to see examples.
Steps for Coming Up with Your Big Question
Step 5: Choose Your Big Question
Consider which questions allow for a variety of solutions. If they donāt, you may need to broaden them (but not too broad!). Your final Big Question should make you think of a lot of wild ideas in a brainstorm.
Student KNOtebook: Select Your Big Question
Step 6: Create a User Persona
You may have decided on the group youād like to be the focus for your solution. To help you come up with a solution, itās useful to have a specific person or people in mind. You can create a persona for this.
A User Persona
A user persona is an imaginary person that would fit into a focus group for your idea. Personas help us to get to know these users, create awareness and a shared opinion about who our users are, their needs, life goals, characteristics, traits, gains and pains. As you come up with a solution, youāll find that personas will be helpful throughout all aspects of the process.
Mentor Moment: Get Feedback
Did you know that there are professionals standing by to help you? They will also be judging your final pitches, so be sure to take advantage throughout the Challenge and post your questions.
Share your brainstorming question and get feedback from a mentor or ask them a question.
Next Steps
Review the Final Pitch Score Sheet
You'll probably be starting to think about your final deliverable: a 3-5 minute pitch video. The video will be judged by professionals using the Final Pitch Score Sheet to evaluate your project and determine the winners. Select the checklist button to guide your work and prepare your final pitch throughout the KnoPro process. Good luck $$$!
Ready to Move On?
Do you feel prepared to move on and start answering your brainstorming question? Did you do the following? If you did, yay for you! Great work taking a big problem and narrowing it down. Flip each card to check yourself.
Insight Statements
Insight Statements
Did you come up with insight statements that helped you narrow down the issue?
Big Question
Big Question
Do you have a strong Big Question that: Brings up a lot of ideas? Makes you think about the problem in a new way? Is objective (not influenced by your personal feelings or opinions)? Is not too broad and not too narrow?User Persona
User Persona
Did you create an imaginary person, or a user persona, that helps you get to know your users?Ideation Time!
It's time to brainstorm a solution to your big question!
