KPMG AI Business Revolution Challenge: Transform Your Favorite Business with AI
+400 Points
How can AI help them transform how businesses do things, improve the products or services they offer, make customers happier, and grow their business while making a greater impact on the world? Come up with an idea for this company that uses AI for a new product, business line, or marketing campaign. Pitch your ideas to KPMG with a 3-5 minute video, and you might win big!
In this Challenge, you'll explore the question:
How can AI be used to make your favorite business (product, program, or service) even better?
Oct. 21 - Dec. 8 , 2024.
Skills you'll develop
- Problem Solving
- Communication
- Social Awareness
Focus
Now that you've learned about AI and business, it's time to narrow down to one issue and create a question that you'll address when you brainstorm a solution. Remember you're going to choose one of your favorite businesses and come up with an idea for improving it with AI. You'll pitch an idea for a business, product, or campaign.
By the end of the Focus phase, you should have:
Identified the specific issue you want to solve
Selected your Big Question
Created a User Persona of an example user
Understand the Focus Phase
⏱️Time: 1- 2 Hours (during Week 2 of Challenge)
✏️Use the optional KNOtebook to record notes and questions
💼 Mentor: Get feedback from a mentor on your Big Question
🎯 Future Ready Skills: Problem Solving
See an Example
Focus Example
Watch the video to see an example of the Focus phase in a classroom. Note that you will be doing this on your own or in a small group.
Step 1: Choose a Tool
Now that you're up to speed on the problem, let's get down to business and organize what you've learned. Take your pick from the awesome tools below or use your own approach to sort through the research. If you're unfamiliar with the tools, you may want to watch the tutorials on the tool websites! Flip the cards to learn about each tool.
Optional Tools
Miro
Miro
Miro (miro.com) is an online collaborative whiteboard tool. It includes digital sticky notes, diagrams, icons, emojis, and more for you to work creatively with a team without being in the same room.
Mural
Mural
Mural (mural.com) is an online collaborative workspace used for virtual collaboration. It includes fun visual features such as sticky notes, shapes, and images.Step 2: Clarify the Issue
It's time to roll up your sleeves and piece together all the juicy findings you uncovered in the Explore section, highlighting the key bits that will help solve a specific angle of the larger issue. Whip out your handy tool of choice and let's get crackin'! Select each tab to learn how.
Identify Key Information
So, what did you learn about the problem? What made the strongest impression? What was shocking? Upsetting? Annoying?
Consider: Review your notes and and if you’re working in a group, share stories, especially if you explored different resources or if you talked to people or did your own research.
Jot: Use your brainstorming tool to write down key information that you found most interesting, shocking, surprising, or concerning–this may include quotes, facts, data, or your interpretations. You can even add photos, drawings, or words.
Cluster to Find Themes
As you look at your brainstorming, you’ll likely see common themes or topics emerge. Do you notice patterns? Repeated information? Surprises? What feels important and meaningful?
Identify: Look for patterns and relationships and group the stickies together.
Organize: Discuss, arrange, rearrange and see what’s emerging. In the end, you should have clusters around a few themes that represent opportunities.
Draw Insights
Select: Choose a theme or topic that you formed a cluster around that interests you. Consider or discuss the following, if you are working in a group:
What were you surprised to learn in this theme area?
What’s important in this theme?
Make Insights: Insight statements explain the most important "lightbulb moments". Write out a few insight statements.
Step 4: Create Your Big Question
Get ready to come up with a Big Question based on your research to narrow the issue.
Help with Your Big Question
It's time to develop your Big Question! Start by creating a list of questions, then narrow it down to one. This will be the question that guides you in addressing the issue at hand. Follow these steps to create your list of questions, based on your insight statements and the specific aspect of the larger issue that you want to tackle. Select each starter to see examples.
Steps for Coming Up with Your Big Question
Step 5: Choose Your Big Question
Consider which questions allow for a variety of solutions. If they don’t, you may need to broaden them (but not too broad!). Your final Big Question should make you think of a lot of wild ideas in a brainstorm.
Student KNOtebook: Select Your Big Question
Step 6: Create a User Persona
You may have decided on the group you’d like to be the focus for your solution. To help you come up with a solution, it’s useful to have a specific person or people in mind. You can create a persona for this.
A User Persona
A user persona is an imaginary person that would fit into a focus group for your idea. Personas help us to get to know these users, create awareness and a shared opinion about who our users are, their needs, life goals, characteristics, traits, gains and pains. As you come up with a solution, you’ll find that personas will be helpful throughout all aspects of the process.
Mentor Moment: Get Feedback
Did you know that there are professionals standing by to help you? They will also be judging your final pitches, so be sure to take advantage throughout the Challenge and post your questions.
Share your brainstorming question and get feedback from a mentor or ask them a question.
Next Steps
Review the Final Pitch Score Sheet
You'll probably be starting to think about your final deliverable: a 3-5 minute pitch video. The video will be judged by professionals using the Final Pitch Score Sheet to evaluate your project and determine the winners. Select the checklist button to guide your work and prepare your final pitch throughout the KnoPro process. Good luck $$$!
Ready to Move On?
Do you feel prepared to move on and start answering your brainstorming question? Did you do the following? If you did, yay for you! Great work taking a big problem and narrowing it down. Flip each card to check yourself.
Insight Statements
Insight Statements
Did you come up with insight statements that helped you narrow down the issue?
Big Question
Big Question
Do you have a strong Big Question that: Brings up a lot of ideas? Makes you think about the problem in a new way? Is objective (not influenced by your personal feelings or opinions)? Is not too broad and not too narrow?User Persona
User Persona
Did you create an imaginary person, or a user persona, that helps you get to know your users?