Health Equity Challenge
+400 Points
Historically, clinical research has not reflected the diverse population of the United States when it comes to race, ethnicity, disability status, and other important factors. This leads to disproportionate health outcomes that can cost lives. How might we help to ensure that medical research participation is more representative of the U.S. population?
Note: This Challenge is still available to complete to earn points and add to your resumes! The prize money was awarded in the past to the following winners.
Skills you'll develop
- Communication
- Problem Solving
- Social Awareness
Pitch
You’ve done it! You've created your solution, gotten feedback, iterated, and are ready to share with the world. In this step, you'll prepare your video pitch; rehearse; get feedback; make revisions; and finalize to submit to the competition. Be sure to review the Judging Rubric.
Step 1: See Examples & Get Ideas
A “Pitch” is telling a story in a way that others can grasp. Good pitches have some commonalities. See some examples.
Pitch Characteristics
A Hook
A hook is something that grabs the viewer’s attention right away. It should inspire the viewers’ curiosity and their desire to continue watching the video. This could be a story, words on the screen, images, etc.
See how the Micro Drone 2.0 video uses a hook.
What? Who? Why? How?
A pitch video includes (may not be in this order):
What it is: A clear explanation of the product, service, business, campaign
Who: Who are the users, audience, etc.
Why: Why did they create this? What are the benefits?
How: How does it work and how do the features support the benefit?
See how the Smart Thermometer video addresses the What, Who, Why, and How of the product.
A Story
Stories get people excited and motivated, by touching people’s emotions and helping them to start seeing and believing what you want them to. If you tell your story well, it will stick; people will remember and share it. Stories can be powerful. The most challenging part of creating a pitch video is coming up with a story that clearly explains the value of your idea while enticing the viewers.
See how the TeachWell video uses storytelling.
Personal
People get excited about new ideas when they can connect to the creators behind it. When creating your video pitch, be sure to:
Speak directly to the camera, as if you are speaking directly to the audience. You can do this, even without showing your face.
Be honest - don’t misrepresent yourself or your ideas
Show your passion - If you believe in something, others are more likely to believe in it too!
See how this Instagram video appeals to people’s emotions.
Sound & Visuals
After all this work, you want to be heard! Make sure to record in a quiet space and use clear and loud voices. You may wish to use music if it enhances your story. Photos, graphics, video, and drawings are almost as important as the spoken words. Some people will pay more attention to what they see than what they hear.
See how the Furbo video uses sound and visuals.
Pitch Style
Pitch Style
The most challenging part of the video is coming up with a story that clearly explains the value of your idea while enticing viewers.
As you plan your video for your product idea, business concept, or marketing campaign, think about the tone of your solution. Is your solution happy and bubbly? Is it smart? Is it serious and beautiful? Consider your target users and their everyday lives. What tone would capture them? Watch some videos to see pitch styles with different tones.
A Day in the Life (2:34)
Voiceover (1:07)
Design Story (2:08)
Problem and Solution (3:37)
Step 2: Plan Your Video
Compile all your notes and prototypes to plan your video. You may want to create a storyboard (make a copy of this) or script. Remember to refer to the Final Pitch Checklist for your 3-5 minute pitch.
Purpose
What is the problem you are addressing?
Why does it matter?
Why should people care?
How does your idea address the problem and the group it serves?
Results
How will your idea have an impact?
How did the needs, pain points, and insights from real people lead you to your solution?
How will it work?
How did results from testing and feedback guide your idea?
Originality
How is your idea unique?
What makes it stand out from other similar products, businesses, or campaigns?
How can you present your solution in an imaginative manner?
Mentor Moment
Share your script, storyboard, or your final pitch video. Consider the feedback you'd like from a mentor. Remember to refer to the KnoPRO Judging Rubric in requesting feedback.
Share your pitch with a mentor and get professional feedback before you submit it!
Make sure you are signed in and go to your dashboard
Select View Project for your project
Go to Request Feedback, and ask your question
Step 3: Rehearse and Record
You now have a script or storyboard, be sure to practice your video before recording. Then, record!
Example Pitch
It’s OK if the video isn't professional quality – you won’t be judged on the quality of the video, but rather on the content and your presentation of the content.
You don’t need a big budget, different locations, to buy new things, or make costumes. Do the best with what you have
Student Storyboard & Pitch Example
Take a look at a student's storyboard and their final pitch.
Video Tools
Canva Tutorial
Canva is an easy-to-use video creation, recording, and sharing tool. Watch this tutorial to get some tips on how to use the tool. The, try it yourself!
