Sell It Like a Pro: Marketing the Mundane

Marketing isn’t just about selling a product—it’s about telling a story, creating an emotion, or making something stick in your mind. Some brands have mastered the art of genius marketing by using clever strategies to make their products irresistible. Check out these examples:

Fortnite and The Hunger Games: Fortnite reimagined the battle royale concept made famous in The Hunger Games books and movies. By turning it into a game where players compete to be the last one standing, they created a cultural phenomenon that’s engaging and fun.

Spotify Wrapped: Each year, Spotify sends users a “Wrapped” summary of their listening habits, including top songs, genres, and quirky stats. It’s like a personalized gift that gets users excited and encourages them to share their results on social media, which becomes free advertising for Spotify.

Twix’s Left vs. Right Campaign: Twix turned a single candy bar into a playful feud between “left” and “right” Twix. The humorous ads made people pick sides, sparking curiosity and discussion.

Liquid Death’s Bold Rebranding: Liquid Death transformed ordinary canned water into something edgy and cool by branding it like an energy drink. Their slogan, “Murder Your Thirst,” combined with eye-catching designs and dark humor, made water unexpectedly exciting.

Nike’s "Just Do It": This slogan transcends products, inspiring people to push their limits and achieve greatness. It’s not just about shoes; it’s about a mindset.

Your Task:
Your mission is to take something that seems ordinary and make it extraordinary with a clever marketing idea.

1. Choose Your Focus:
Pick a product, event, or activity that might seem boring or ordinary.

2. Develop a Marketing Spin:
What story can you tell about this item? Can you add humor, a challenge, or an emotional connection? What visuals or slogans would you use to make it stand out?

3. Create the Campaign:
Write a short description or sketch a poster/ad for your marketing idea. How will you grab people’s attention? What makes your campaign different and exciting? How does your campaign change the way people think about your focus item?