Symbolizing Social Good

Logos are more than just images—they're symbols that communicate a company’s mission and values at a glance. Consider the World Wildlife Fund’s (WWF) iconic panda, which perfectly represents wildlife conservation, or TOMS Shoes’ logo, embodying their mission to give back with every purchase. A powerful logo can inspire, resonate with people, and build trust in a company’s cause.

Now imagine you’re starting your own social business—a company with a mission to make the world a better place. What would your logo look like? How would it reflect your values and goals? Designing a logo isn't just about creativity; it’s about making a statement that captures your mission and resonates with others.

Your Task:
Choose Your Social Enterprise
What do you want your social enterprise to be? Will you start a clothing company whose mission it is to eliminate "fast fashion"? Or maybe a jewelry company aiming to improve the lives of refugee women you employ?

Create Your Logo
Now that you've chosen your social enterprise, draw a simple yet meaningful logo that represents your mission (use paper or digital tools).

Explain Your Design
Write 2-3 sentences describing your logo's elements (shapes, colors, symbols).
Explain how these choices reflect your mission and the message you want to share with the world.

Want to learn more about social enterprises and try your hand at being a social entrepreneur? Join the Social Entrepreneurship for Teens Changemakers Challenge!